What’s Holding AI Adoption Back in Marketing? [New Data]
Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial intelligence tools has already changed how most…
Email Marketing Audit — The Complete Guide
Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing…
How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to aligning your outreach with special times of the year,…
Portfolios vs. Resumes — The Complete Guide
In today's competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To do so, you can choose one of two primary vehicles:…
How to Make the Perfect PPC Landing Page (+ Examples)
PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message? In the digital…
Should Marketers Optimize for Bing? [Data + Expert Tips]
When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO? With more than a billion monthly users, Bing…
5 Concerns Marketers Have About AI & How Leadership Can Address Them [New Data + Tips]
Though generative AI is everywhere, the fear around the state of AI is real. From our survey of 1350+ business professionals in the US, including marketers, we found that 63%…
SEO For Plumbers — How to Show Up in Google Results
Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand for plumbing services. If you don’t target the correct keywords…
A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]
As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer…
The Ultimate List of Email Marketing Stats for 2023
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one…