Dry January is Big Bucks for Booze Makers
Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement. Dry January refers to the growing trend of…
The Top Marketing Trends of 2024 & How They’ve Changed Since 2023 [Data from 1400+ Global Marketers]
Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you're a marketer like myself, you've…
19 Best Free Marketing & Sales Templates for Microsoft Excel
In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting. To help those of you looking for a way to sharpen your Microsoft…
18 Top Marketing Attribution Software Tools for 2024
Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success,…
How to Use the P.S. in Email
As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs,…
How Often Should You (or Your Company) Blog? [New Data]
In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? As a newly minted manager, I felt…
55 Office Costume Ideas for Marketing Nerds & Tech Geeks
How many days of the year are you encouraged to dress and goof around at work? Probably just one — Halloween — and even then, it can be hard to…
How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips
Studies show that 76% of consumers research a business online before visiting in person. That means having a website and building web pages that provide the information consumers want to…
How to Write an Ecommerce Business Plan [Examples & Template]
If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable. Having…
22 Copywriting Examples From Businesses With Incredible Copywriters
We're all familiar with Flo from Progressive, right? Stephanie Courtney, the actress who plays her, makes Flo memorable by capturing Flo's quirkiness — appearing in everything from commercials to print…