Buyer Persona 101: Tips and Examples to Create Yours
In the eight years of my marketing career, I've always believed that good marketing ultimately boils down to how well you know your buyers. For me, creating buyer personas has…
Weird Words in English: 100+ Terms You Need to Know from 2023 and Beyond
In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases. From technological jargon like “Bitcoin” and “Deepfake” to colloquial gems such as “Bestie”…
Duplicate Content Issues on Your Website? Easy Ways to Find and Fix Them
It's easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While those are important factors, and staying up on best practices…
55 Funny Commercials We Love From the Last Five Years
It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By…
How to Optimize Web Copy: 3 Steps for Semantic SEO (plus a helpful AI prompt)
By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. Not too many times or you look spammy. Not too…
Website Copywriting: 11 Expert Tips to Increase Conversions
A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting. If you fall in the 63% and want to improve your…
The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]
Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that…
How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media
Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt. Jonathan’s a badass innovator who's led marketing and audience growth for a long list of…
What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand
The word "guerrilla," in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term "marketing," which makes many people ask, "Huh?"…
Programmatic SEO — Getting It Right
Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google…