We're all familiar with Flo from Progressive, right? Stephanie Courtney, the actress who plays her, makes Flo memorable by capturing Flo's quirkiness — appearing in everything from commercials to print…
Around the globe, more than 300 billion emails are sent and received each day, on average. If you ask me, that's 300 opportunities to market yourself in your email signature.…
From crafting blogs to social media posts, marketers often find themselves puzzled over what the right character count is. It's not always about the limits set by different platforms but…
In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn't as expansive. When we covered Facebook…
When I need stock photos, I get them for free on Unsplash. Yet, for some reason, many other publishers continue to push out cheap (and usually cheesy) stock photography to…
If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences…
Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A…
A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI. In this article, we’ll look at what a landing page…
Social media, email, video, audio —today's marketers have more marketing channels to choose from than ever before. As the former head of marketing for two different tech companies, I learned…
The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon plateaued. New podcasts decreased…
