How to Write a Great Value Proposition [7 Top Examples + Template]
Your company's value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do…
The Biggest SEO Trend Isn’t About Rankings: Tracking 10+ Years of Changes to Google Search Results
By Andy Crestodina I’ve collected screenshots of Google search results for many years. Every few years, we publish this post showing how Google has changed. Although the evolution is gradual…
How to Use the COUNTIF Function in Excel
Excel can do more than just simple math. That's thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas. In my decade-long experience…
Diving Deep Into Marketing for Restaurants (My Takeaways)
I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I…
4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]
Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song,…
How to Create Strong Sales and Marketing Alignment in 2024, According to LinkedIn’s Global Product Marketing Leader
Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Puppies and…
The Ultimate Guide to Content Creation
As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral…
Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)
I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a…
Has Google Gotten Worse? Here’s What New Data Says
“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined…
30 Brilliant Marketing Email Campaign Examples [+ Template]
I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute…