11 Social Media Trends Marketers Should Watch in 2024 [New Data]
The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more about what brands can expect this year and…
The Worst Super Bowl Ads — Avoid These Blunders
There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent…
How to Write a Video Script [Template + Video]
Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating video scripts from scratch or using a…
What is a Letter of Intent? How to Write One for a Job [+ Examples]
Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and…
The Ultimate Guide to Google Ads [Examples]
Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a Google ad — and so have your potential…
20 Email Opt-In Examples I Love (For Your Inspiration)
A few months ago, my inbox was filled with emails from a health specialist. I didn't remember signing up for random diet plans, so why was I getting constant emails?…
How To Create An Infographic In PowerPoint [+Free Templates]
As a former digital journalist and current content creator for HubSpot, I've been designing graphics for years, including breaking news graphics, funny memes, and, most importantly — infographics. Though I…
The HubSpot Blog’s 2024 Social Media Marketing Report: Data from 1400+ Global Marketers
As the resident social media and content creation expert for the HubSpot blog, I know a thing or two about social media marketing. And one of those things is that…
9 Email Header Examples I Love (For Your Inspiration)
Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The branding, the copy, and sometimes the promise of juicy discounts draw…
TikTok Shop: What It Is, How to Launch One & How to Market One
I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. I’d actually…