60 Remote Work Stats to Know in 2024
My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently,…
47 B2B Marketing Stats to Know This Year [+HubSpot Data]
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they…
Is TikTok Becoming the Next QVC? All About TikTok Live Shopping
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display…
Creating an HTML Email: The Design Guide You Need [+ Free Templates]
When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. As a marketer, you’ve probably compared HTML emails versus plain text emails and…
The Ultimate Guide to Instagram Influencer Marketing for Brands
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes…
16 Best Email Previewing, Testing, & Rendering Tools
You know the expression, “What you see is what you get”? Well, an email preview makes sure that’s the case when it comes to sending email marketing campaigns. In this…
How to Do Keyword Research for SEO: A Beginner’s Guide
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites…
The Most Effective Types of Content on Social Media in 2024 [New Data]
It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing…
How to Create an HTML Form That Sends You an Email
Have you ever set up a form on your site, only to lose track of the information? Creating an HTML email form is an effective way to resolve this issue.…
Is a Cover Letter Necessary in 2024?
Writing a cover letter can be daunting. I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it…