When I sat down at my laptop to update this article, I thought I had at least a fifth-grader’s grasp of color wheels. I certainly didn’t expect to uncover a…
As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If your company wants to build…
The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm update, suckers.” If I…
In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X. So, when you think of community management, you…
So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how…
Community management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of what you offer them. Given…
Matthew Stibbe, CEO of Articulate Marketing, told me, "Community is not the cult of celebrity. It’s a reciprocal thing. It is about building connections, true connections, and developing those connections…
When I started thinking about the different types of online communities that exist, I felt like the possibilities were endless. After all, new communities pop up every day. Some are…
If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist.…
A key decision when creating an online community is whether it’ll be free for members to join or if they’ll have to pay to access it. And, the model you…
