How to Grow Your TikTok Following [Expert Insights + Data]
Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my YouTube channel, blog, and podcast back in 2022. Though I…
The HubSpot Blog’s 2024 Instagram Marketing Report [Data from 600+ Instagram Marketers]
Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center. These shifts align with…
How to Plan Your Facebook Ads Budget (And Make The Biggest Impact)
If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you…
Creativity, Calm, and AI: How HubSpot’s Head of Audience Development Breaks the Marketing Mold
It's been an interesting year in the marketing world. Advancements in AI and constant changes in Google's algorithm have all but turned the industry on its head. And as the…
State of Video in 2024: Video Marketing Statistics & Insights from Wistia
In late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged videos with basic filming equipment centering around raw interviews with…
How to Set (Crushable) Marketing Goals, According to HubSpot Pros
Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. ✋🏽*raises both hands* ✋🏽 In an ideal…
Creating Your Brand Voice: A Complete Guide
Even if you’re brand new to brand voice, you already know exactly what it is. I promise. Think of a few of your favorite brands, and consider why they’re favs.…
7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]
Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing,…
Gen Z, AI, and the Power of Creator Marketing
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant.…
The Beginner’s Guide to the Competitive Matrix [+ Templates]
I remember first starting my business. At that time, I knew the basics of marketing and a little about sales. What I didn’t know was the depth of my competitive…