How to Advertise on LinkedIn (+ Research, Expert Tips)
I love LinkedIn. It’s one of the best tools for my B2B business. Truly, I think everyone working in the B2B world should be on there. I use the organic…
X (formerly Twitter) Marketing in 2024: The Ultimate Guide
Twitter, now rebranded as X, stands out from all other social media platforms. At least, that’s what my experience of helping dozens of brands with their social media strategy tells…
How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product
Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So…
Brand Tracking: How to Streamline This Process With AI
The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally,…
33 Ways to Drive Traffic to Your Website
“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little…
You’re Not The Hero — Your Customer Is
April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads). She helps businesses streamline their messaging, and loves…
The Ultimate Guide to Instagram for Business [+ Data From 650+ Marketers]
More companies than ever are using Instagram for business — over 200 million businesses, to be exact. Instagram has proven to be a worthwhile investment for marketing purposes. We surveyed…
Brand Strategy 101: 7 Important Elements of a Company Branding Plan
We’re bombarded with tens of thousands of messages everyday — and most of them are extensions of brand strategies. Instagram influencers tell us how to book a free first-class flight,…
How to Choose a Marketing Team Structure That Doesn’t Just Look Good on Paper
Most things in life are only as good as their foundation. Houses, ice cream sundaes, sand castles … marketing teams. It’s true. A good marketing team structure is what helps…
3 Easy Steps to Build Your Brand Promise [+ Examples]
A few months after starting a former job, I attended a workshop in which we discussed our brand promise. It was a clarifying moment for me — despite having a…