AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies
The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO. If…
What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search
When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could…
How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]
Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal.…
How to Thrive as an Immigrant in Tech: Tips for Your Job Search
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I moved to the United States exactly a decade…
I Tried Creating a YouTube Channel Using Only AI
Recently, I came across a viral video from Jensen Tung, a talented creator on our HubSpot Creator Network. In the video, Jensen created a YouTube channel using only AI! He made…
13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]
Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and me have so many…
Sustainable Marketing: Key Principles & How to Leverage It [+ Examples]
Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s sustainability. When choosing between…
The 9 Best Marketing Frameworks You Need to Know
Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often…
Understanding B2B2C Marketing: A Comprehensive Overview
As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or…
New Product Development Process: Everything You Need to Know
If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In trying to understand for myself how…