How to Start Using Video in Your Marketing
HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of…
One Question That Will Reinvigorate Your Approach to Marketing
The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city. And boy, did it ever. Last year, Maryam…
A Deep Dive Into Concept Maps: What They Are and How to Use Them
Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills and experience. We…
Goals vs Objectives: The Simple Breakdown
Everyone on your team should understand the difference between a goal and an objective. I know it sounds simple, but terminology confusion is one of the biggest causes of misalignment…
60 Best Online Local Business Directories & Listing Sites
Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find…
The Story Curve: How to Use Storytelling Techniques for Your Marketing
You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story, none of it matters. One of my favorite…
How Often to Post on Social Media for Business? A HubSpot Experiment
With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And…
The Power of Silence in Negotiation
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A few months ago, on my podcast Nudge, Jonah…
How to Generate Video Scripts With AI
I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow me the luxury of writer’s block. At some point in…
‘Not Your Mom’s Facebook’ — Is It Enough to Attract Gen Z?
Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends. “We are not your mom’s Facebook.” This bold statement was passed around at…