Lingering Questions: What Marketing Masters Want to Ask Each Other
Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly. But we got…
Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In his book The Coming Wave, Mustafa Suleyman predicts…
Content Marketing Team Dynamics That Deliver Results
As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came with its own…
5 Marketing Experts Predict The Top Trends We’ll See in 2025
I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.” While the prophecy sounded oddly sinister (would…
Stories That Move, Messages That Stick: The Secret to Persuasive Marketing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique ability to capture our attention,…
How Content Gap Analysis Bolsters Your Marketing Strategy
Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in…
10 of the Best TikTok Ad Examples (+Why They’ll Make You Click)
I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how to get eyes and engagement there, and I hate to…
40 Zoom Backgrounds For Memorable Meetings [+ Holidays, Parties & More]
Zoom backgrounds have been my lifesaver since I started scheduling remote meetings. With these backgrounds, my video stays on, and I don’t have to worry if my living room is…
How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and…
Marketing Wrapped 2024 & Top Strategies for the New Year, According to Spotify’s Global Head of Business Marketing
By mid-December, my Instagram feed is overflowing with my friends' Spotify Wrapped playlists. So I started my festive, timely conversation with Spotify's Head of Global Business Marketing, Grace Kao, with…