“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. As I dove…
Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn't always require a big-budget video since more and more consumers are starting to value…
Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn‘t decide which one would perform better. Naturally, I thought,…
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and…
If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and…
Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. Today, any business can make its…
I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program was. Most importantly, it taught me a valuable lesson: soft…
Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like having a behind-the-scenes guide — they reveal what’s…
It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a content marketer, I rely on…
Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for campaigns, collateral, and messaging is…
