When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly,…
Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years. Think about it. What…
By Andy Crestodina We spend so much time creating content. But we spend so little time on email list growth. The success of any email program depends on the quality…
I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant…
How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends used to spin in 20-year…
Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up. Clients pause new projects. Content…
Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you…
There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing with other businesses,…
We all know AI assistants can help with marketing tasks. But, here's what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen.…
I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that…
