Marketing career path report: What 100+ marketers told us about growth and job security
When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even though it’s all “truth.” Turns…
From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM
Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM teams select high-propensity accounts. From…
Better Than Prompts: How to Build Custom GPTs for Marketers
By Andy Crestodina The next step in your AI skillset. Please accept statistics, marketing cookies to watch this video. Get Andy’s slides As marketers explore the potential of generative AI,…
Best SEO Software For Agencies: All You Need to Know in 2025
By Anastasia Kotsiubynska SEO is a fast-moving game, and an SEO agency must stay ahead of the game for clients to remain happy. It takes time, so SEO tools automate…
How to onboard non-technical marketers to automation tools with zero headaches
Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to turn initiatives into impact. In…
Traditional Search vs. AI Search: The Side-by-Side Comparison (diagram)
By Andy Crestodina Search is changing. This is the biggest story in digital marketing. The way we use the internet is in flux. Billions of users, millions of marketers and…
The channel strategy that’s saving brands from AI search cannibalization
Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according to Search Engine Land.…
These marketing KPIs will help you predict and scale revenue growth by 10x
As a marketer, you‘ve likely encountered the dreaded "prediction problem" while tracking data to predict revenue growth. The prediction problem is the frustrating gap between having data and knowing what’s…
Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary. This week’s master can put…
14 critical elements I think every website homepage should have
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can be. Yet, it’s the most…