Best AI search analytics tools for marketing teams
I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while their pipeline tells another. The missing link is almost always…
AI citation tracking tools to monitor and increase visibility
The brand tracking dashboard says awareness is up. Social listening tools show steady mention volume. The PR platform logged a dozen media hits last quarter. But, none of those tools…
Brand mentions: How to track and measure visibility
Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your brand, product, spokesperson, or company…
22 AI Prompts That Actually Work (From 24 Years of Digital Marketing Experience)
By Andy Crestodina Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide…
How to Cut AI Costs and Climate Impact: Ranking 9 Inputs and Outputs
By Andy Crestodina Every AI prompt has two prices. One shows up on your invoice. The other gets paid in carbon, electricity and water. Both are driven by token usage…
6 generative engine optimization benefits every marketer should know
You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize. But the audience isn’t quite disappearing. It is, however,…
Digital Marketing Optimization: 10 Best Strategies to Increase Marketing ROI
Digital marketing optimization plays a major role in whether a marketing program grows or remains stagnant. Most teams are running campaigns, tracking metrics, and still scratching their heads, wondering why…
5 science-backed pricing tips from the U.K.’s top marketing podcast
In 2007, Coulter and Coulter showed two advertisements to two random groups of customers. Each advertised £10 discounts on flights to Turkey. One listed the tickets at £188. The other…
Brand Visibility: How to Increase It in the Era of AI
Brand visibility determines whether your business gets found or gets passed over — in search results, on social feeds, and increasingly, in AI-generated answers. It’s one of the highest-leverage investments…
Product SEO: 8 Strategies That Drive Demand for B2B & SaaS
Product SEO is one of the highest-leveraged — and most overlooked — strategies in B2B and SaaS marketing. While most teams pour resources into top-of-funnel content, the pages that actually…