According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI. Despite numbers showing how blogs can benefit business, some marketers…
If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. However, if…
On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to…
Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful — whether you're making progress with a client, replacing a meeting…
Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Especially at a time when college enrollment is down, higher education institutions must…
When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them,…
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses,…
A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making…
Here's a cliche among digital marketers: search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: your SEO strategy shouldn't focus…
Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers…
