Is Threads losing steam? [New Research]
Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days. It grew five times faster than ChatGPT, the previous record holder for…
Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can…
Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)
Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho. Ho commands a large following on YouTube thanks to her…
100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]
I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. Halloween is the perfect holiday for marketers to get creative and…
How to Map Your Ecommerce Customer Journey [Template Included]
We’ve discussed how the customer journey impacts sales, service, and marketers. But one segment that feels different is the ecommerce customer journey. The customer journey is different from service-based companies…
Press Release Distribution: Top 11 Services + 4 Mistakes to Avoid
To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn't just come naturally – you need to work for it. If you‘re a business owner, you…
Product Launch Checklist: How to Launch a Product, According to HubSpot’s Experts
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? Probably not. Whether…
Social Media Marketing: The Ultimate Guide
When it comes to social media, marketers' top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research. However, many brands struggle with creating…
Why Spam Trigger Words are No Longer Relevant in 2023
You’re looking to reach the inbox — fantastic. You put time into crafting the perfect marketing email and so you want it to reach your recipients and receive positive engagement…
How to Delete Your Instagram [Easy Guide]
Instagram isn't for everybody. If the latest changes to Instagram aren't what you're looking for, this step-by-step process for how to delete your Instagram account is for you. Once you…