How to Write a Call-to-Action That Gets Visitors Clicking
Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action (CTA) as an example. If the copy…
Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use
Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according…
Top 15 Ecommerce Platforms of 2023: Find the Best One for Your Business
Today's businesses need a reliable ecommerce platform to expand their online presence. Luckily, organizations can simplify operations, provide seamless shopping experiences, and manage their online stores more efficiently with an…
How to Create a Segment in Google Analytics
Gathering insights isn’t enough. To truly harness the power of the data of your Google Analytics dashboard, you need to leverage segmentation and drill down into your data. In this…
Is Threads losing steam? [New Research]
Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days. It grew five times faster than ChatGPT, the previous record holder for…
Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can…
Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)
Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho. Ho commands a large following on YouTube thanks to her…
100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]
I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. Halloween is the perfect holiday for marketers to get creative and…
How to Map Your Ecommerce Customer Journey [Template Included]
We’ve discussed how the customer journey impacts sales, service, and marketers. But one segment that feels different is the ecommerce customer journey. The customer journey is different from service-based companies…
Press Release Distribution: Top 11 Services + 4 Mistakes to Avoid
To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn't just come naturally – you need to work for it. If you‘re a business owner, you…