Top Behavioral Targeting Tools Marketers Should Know About
Like many others, I get dozens of emails a day. If the subject line's irrelevant to my interests, I’m scrolling by and ignoring it. Or, worse, I might click on…
24 Best Free Marketing & Sales Icons for Your Website or App
I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in…
6 Social Selling Tools to Consider
If you're like many people, you've likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with…
Email Marketing vs. SEO: What You Need To Know for 2024 (New Research)
I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe…
How to Create a Lead Generation Website: 9 Simple Optimizations
Optimizing your website to generate leads is a no-brainer. However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in.…
How to Write a Case Study: Bookmarkable Guide & Template
Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on…
How to Increase Survey Completion Rate With 5 Top Tips
Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion,…
How to Use AI for LinkedIn Profiles, Headshots and Social Post Performance
By Andy Crestodina There are so many use cases for generative AI and marketing. Of course, there are some good ones for social media. Take any social media asset and…
19 Best Email Newsletter Templates and 12 Resources to Use Right Now
If you had to guess, how many email newsletters do you think you're subscribed to? Ten? Twenty? Fifty? To be honest, I've lost count — and I know I'm not…
The Complete Guide to Education Marketing
Looking to grow your company’s reach? Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. The data…