TikTok Shop: What It Is, How to Launch One & How to Market One
I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. I’d actually…
How to Elevate Your Affiliate Marketing ROI: Insider Tips from HubSpot Pros
I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. It demands a lot of…
I Asked ChatGPT to Write 10 Different Marketing Internship Emails — Here’s What I Got
I've never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and…
What Businesses Get Wrong About Content Marketing in 2024 [Expert Tips]
The promise of inbound marketing is a lure that attracts businesses of all kinds, but many don’t understand the effort it takes to be successful. After a few blog posts,…
13 Confirmation Email Examples I Love (For Your Inspiration)
I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email…
50 Ecommerce Statistics To Know in 2024 [New Data]
Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially…
7 Best Productivity Systems to Simplify Your Workflow (+My Favorite Workflows)
I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads…
AI in Digital Marketing — The Complete Guide
ChatGPT and Google Bard have entered the chat. You're missing the party if you haven’t joined the conversation around artificial intelligence (AI) in digital marketing. Perhaps you’re exploring AI on…
9 Sponsorship Email Examples I Love (For Your Inspiration)
When I was working as an in-house marketer, our team spent months in preparation for a massive industry event. In the run-up to the big day, one of the biggest…
Professional Email Address: How to Create One in 2024 [+ Examples]
If you want to be taken seriously, a professional email address is necessary. You might love your old AIM address from high school, but if your clients, partners, or other…