Where to Start with AI: A Practical Guide for GTM Teams
Over the past year, I‘ve had hundreds of conversations with business leaders about AI. The pattern is always the same. They’re not short on tools or ambition. They're struggling with…
Claude vs. ChatGPT: A marketer’s guide to choosing AI
“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As AI tools become essential to content workflows, understanding the differences between Claude and ChatGPT…
AI marketing predictions that will shape 2026
Marketing is set for its most transformative year in decades, according to major AI predictions for 2026. Currently, marketers struggle with fragmented customer journeys, declining attention spans, rising acquisition costs,…
Marketing experiments every growth team should run
Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and developed. Creating new marketing strategies is…
What We’re Building with Starter Story
We have some big news: HubSpot Media is acquiring Starter Story, one of the most trusted and beloved media brands in the entrepreneurship space. If you've spent any time…
Profound vs Scrunch AI for AEO: Which tool delivers better ROI?
As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot's recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the…
8 generative engine optimization best practices your strategy needs
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative AI (which emerged in the…
Content amplification: How to amplify content across every marketing channel
Sharing content across channels is a top 5 marketing trend in 2026, according to HubSpot’s State of Marketing report. The brands that will do this successfully with the best ROI…
Social media schedulers: Our top picks for growing businesses
If you’re managing social media marketing without a social media scheduler, I’ve got one thing to say to you: You’re making your job harder than it needs to be. A…
Two AI Prompts That Find (and Trigger) Visitor Psychology
By Andy Crestodina “Everything in marketing has changed!” …Really? I’m not so sure. At least one thing that hasn’t changed: human psychology. The cognitive biases that affect how we make…