How to Create a Marketing Calendar You’ll Actually Use
No matter what type of business I’ve worked for over the years, my team has always stressed the importance of a marketing calendar — and then never made one. A…
10 Best Design Collaboration Software & Tools for Creatives
Even the most creative people know the most innovative projects get done when you work as a team. However, working as a team can be difficult without the right tools…
What Most Brands Miss With User Testing (That Costs Them Conversions)
I’m an inclusive marketing consultant and the founder of Thompson Media Group. A former client of mine recently forwarded me an email he’d received from a market insights company he’s…
Writing the Ultimate One-Pager About Your Business: 8 Examples and How to Make One [+ Free Template]
Whether you’re a business owner or a sales rep, you’re always pitching your services, telling potential clients what you offer as succinctly as possible. Trust me, I’ve been there myself,…
Return to Office? How Employees Are Feeling in 2024 [Data from 700+ Consumers]
I saw a pretty compelling statistic recently: Before the pandemic, just 8% of companies offered flexible work policies. After the fact, nearly two thirds (62%) have implemented some level of…
Gen Z Buying Habits: What Gen Z Spends On & Why Marketers Need to Care
With a purchasing power of more than $450 billion in the United States alone, Gen Z’s buying habits are shaking up the global retail landscape. And honestly, it’s no surprise…
7 Things Creators Should Know About Marketing Their Book
Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain. Getting the “It's a great book, you did it!” email…
Consumer Behavior Statistics You Should Know in 2024 [New Data]
I doubt that the shift to entirely online shopping experiences would've happened as quickly as it did without the pandemic. But, the rapid shift showed us that the factors influencing…
Why Every CMO Needs to Know Their Search TAM
As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside…
Your Guide to the Best AI SEO Tools in 2024 [Free and Paid]
SEO has always been an essential part of my work as a content marketer, but I’ll admit that certain parts of keyword research and formatting posts become tedious. The good…