“What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As AI tools become essential to content workflows, understanding the differences between Claude and ChatGPT…
Marketing is set for its most transformative year in decades, according to major AI predictions for 2026. Currently, marketers struggle with fragmented customer journeys, declining attention spans, rising acquisition costs,…
Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and developed. Creating new marketing strategies is…
We have some big news: HubSpot Media is acquiring Starter Story, one of the most trusted and beloved media brands in the entrepreneurship space. If you've spent any time…
As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot's recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the…
This blog was co-authored by Jenna Packard & Debra Engels In the modern landscape, marketing, sales, and customer success leaders are facing a challenge where they are surrounded by more…
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative AI (which emerged in the…
Sharing content across channels is a top 5 marketing trend in 2026, according to HubSpot’s State of Marketing report. The brands that will do this successfully with the best ROI…
If you’re managing social media marketing without a social media scheduler, I’ve got one thing to say to you: You’re making your job harder than it needs to be. A…
By Andy Crestodina “Everything in marketing has changed!” …Really? I’m not so sure. At least one thing that hasn’t changed: human psychology. The cognitive biases that affect how we make…
