How to Create AI Personas: 5 Prompts for Smart Marketing Alignment
By Andy Crestodina Imagine that your ideal buyer is sitting right next to you. They are the perfect representative of your ideal client, and they’re happy to chat. They’re ready…
Introducing the Agentic Customer Platform
The Gap Between Output and Outcomes Over the past two years, I've had hundreds of conversations with business leaders about AI. The pattern is always the same: initial excitement about…
How to structure pages for AEO and answer engines: A quick-start guide
The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into search engines like Google, people are typing their questions directly…
Voice search optimization: How to get your business heard about
A couple of decades ago, “voice search optimization” sounded like something out of a science fiction movie. Today, if we need to find the nearest taco stand, check stock numbers…
I went from Wall Street to content creation: Here’s my journey
At 23, I walked into BlackRock‘s New York office fresh out of Wesleyan University, ready to conquer Wall Street. By 28, I had traded my corporate badge for a ring…
B2B Email Marketing: How to use email to drive B2B pipeline growth
If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite the rise of new marketing platforms and AI-powered tools, B2B…
Email marketing automation tools: How to choose in 2026
Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails. The right tool becomes the backbone of lifecycle marketing — powering personalized workflows and driving…
From Roadblock to Revenue Driver: Optimizing the CRM Seller Experience
As a buyer, we’ve all been there. You fill out a form, wait to hear from sales, and then maybe you receive a piece of content that isn’t relevant to…
5 Agentforce Marketing Form Gotchas (and their Solutions)
Agentforce Marketing forms are built in Salesforce CMS and can be hosted on Agentforce Marketing landing pages or embedded on external sites. These forms utilize Salesforce Flow to create and…
How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)
HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results…