Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your brand, product, spokesperson, or company…
In case you missed it, last week OpenAI announced that their ad network is now open for a public beta. If you’re a “bleeding edge” type, you probably already signed…
With the upcoming June 2026 updates Salesforce has just announced, Salesforce is once again raising the bar for platform security. While these updates are designed to keep your data safer…
By Andy Crestodina Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide…
By Andy Crestodina Every AI prompt has two prices. One shows up on your invoice. The other gets paid in carbon, electricity and water. Both are driven by token usage…
You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize. But the audience isn’t quite disappearing. It is, however,…
Digital marketing optimization plays a major role in whether a marketing program grows or remains stagnant. Most teams are running campaigns, tracking metrics, and still scratching their heads, wondering why…
In 2007, Coulter and Coulter showed two advertisements to two random groups of customers. Each advertised £10 discounts on flights to Turkey. One listed the tickets at £188. The other…
Brand visibility determines whether your business gets found or gets passed over — in search results, on social feeds, and increasingly, in AI-generated answers. It’s one of the highest-leverage investments…
Product SEO is one of the highest-leveraged — and most overlooked — strategies in B2B and SaaS marketing. While most teams pour resources into top-of-funnel content, the pages that actually…
