How to Get AI to Recommend Your Brand
By Andy Crestodina The Future of SEO, AI and Lead Generation Please accept statistics, marketing cookies to watch this video. Get Andy’s slides Search has changed forever. AI overviews are at…
Prompt Reverse Engineering: Deconstructing an AI Lead in 9 Steps
By Andy Crestodina Will “vector embedding” help you generate leads from AI? What about “citation tracking” or “retrieval augmentation mapping”? Lots of new buzzwords these days. Many of them come…
Getting Started with Marketing Cloud Growth and Advanced, A Guide for Account Engagement Users
If you are an Account Engagement User, you’ve likely been hearing for months that Account Engagement Orgs can get free access to Marketing Cloud Growth and Advanced Edition with their…
Generative AI tools every marketing team should use
When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially.…
Loop marketing for B2B: Building your first B2B loop marketing strategy
Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction into compound growth, from initial B2B…
The Ultimate Guide for Improving Your Email Deliverability
Poor deliverability and spam folder nightmares are every email marketer’s worst fear. One week, your open rates look great, and the next, half your audience vanishes into the spam abyss.…
5 best email marketing tools for healthcare businesses in 2025
Healthcare businesses vary in scope, from wellness centers to doctors' offices to hospitals. But they share one important need: They all must safeguard any protected health information (PHI) they possess,…
How to Make a Custom GPT …the Easy Way (with video)
By Andy Crestodina There’s an easy way to build custom GPTs. When I first wrote about this eight months ago, I was trying too hard. It’s easier than I thought…
The tactical shift that led to 35,000% higher visibility on LinkedIn
Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better. That’s how…
6 brands that brilliantly differentiated from the competition, and how you can, too
There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated and increasingly less effective. And with…