For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing…
If you’ve ever built a marketing campaign, you know the drill: after agreeing on your brief, you still need to draft emails, nail the design, run approvals, and put it…
As the founder of AI newsletter Mindstream, I'm constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck. I wanted to show up consistently,…
By Andy Crestodina There are a million ways to use AI for marketing. You can research topics, write outlines, craft social posts, edit drafts, create images and so on… There…
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in my eyes — CFOs focus…
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By…
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business…
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely. I've been testing AI…
By Andy Crestodina Many of us predicted that this would be the top marketing question of 2025. Well, here we are and here it is. It’s time to adapt. It’s…
I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited to talk to Jayde Powell, who’s made a name for…
