The 2025 Salesforce MVPs Featuring Erin Duncan
On June 30, 2025, Salesforce announced the class of 2025 Salesforce MVPs while also celebrating the 15th anniversary of the MVP program. Among the class was Sercante’s Account Engagement Product…
3 Tips for Optimizing Your Data Cloud Credit Usage
Marketing Cloud Growth/Advanced (aka Next Gen Marketing Cloud) is built to leverage the power of Data Cloud, giving marketers key benefits like unified customer profiles, enhanced segmentation, cross-object personalization, and…
5 best CRM software for hotels in 2025
Your hotel already has a lot to manage in its tech stack. Between your PMS, CRS, and booking engine, it's easy to lose sight of exactly what’s driving revenue —…
5 best CRMs for utilities in 2025
Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set up for some complex challenges. Managing customer relationships, responding quickly…
Design Meets Agentforce: A Designer’s POV from the World Tour
I just got back from the Agentforce World Tour in Boston and my brain is full of ideas. I wasn’t totally sure what to expect, but I ended up walking…
HubSpot’s Operations Hub pricing guide — streamlined, scalable, and built for growth
HubSpot’s Operations Hub is designed for teams who want to streamline operations and unlock new growth opportunities for their business. Whether you’re syncing apps, building efficient workflows, or governing complex…
HubSpot’s Marketing Hub pricing guide — AI-powered software for marketers
HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. With 82% of…
Marketing Cloud Account Engagement (Pardot) & Person Accounts
Person Accounts, an organizational feature of Salesforce, can be a powerful way to differentiate between a business contact (think Cate Godley who works at Sercante) and an individual you do…
4 best CRMs for consulting businesses in 2025
Managing client relationships is the cornerstone of any successful consulting business. Consulting firms face unique challenges in tracking prospects, managing complex project pipelines, and maintaining long-term client relationships across multiple…
4 best CRMs for manufacturing businesses in 2025
Manufacturing companies face unique challenges when managing customer relationships. Complex sales cycles, custom product configurations, and multi-stakeholder decision processes require specialized CRM capabilities that go beyond basic contact management. Manufacturing…