7 best CRMs for fitness businesses in 2025
The fitness industry is growing fast, but managing member relationships is getting harder. The global fitness industry is estimated to be worth $257 billion in 2025 and continues to expand…
Creating Personalized Email Experiences for Global Expansion
When your product is built on precision and luxury, your marketing should reflect this same level of refinement. That was the challenge for one electric vehicle manufacturer that I’ve been…
239% growth from… print mail?! Why you shouldn’t sleep on direct mail.
If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess they were leading with? Paid ads? TikTok? Blood magic? If…
How to go from marketer to CMO — 5 tactics that actually catapulted my career progression
I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I…
How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride
In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And the graphics aren’t just…
This behavioral science principle can make your billboard go viral, here’s how
Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status. Although a broader concept about…
I tested 2025’s most realistic AI voice tools — here’s what blew me away
AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just talking about smoother narration…
From third-party cookies to zero-party data: The new rules of email engagement
A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn't magic. Just algorithms working with…
How I localized AI-generated emails for international markets without losing the human touch
Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This wasn’t my first time navigating global nuance. With…