The Science of Productivity: How to Get More Done in a Day
It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we spend so much of it doing…
5 Psychological Tactics to Write Better Emails
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email…
26 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More in 2024
Driving traffic to your website is just the first step in sustaining your business. You must reliably convert those visitors into customers, and that’s where conversion rate optimization tools come…
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit. When you embed your videos on your…
The Ultimate Guide to Content Marketing in 2024
In this guide, I will show how you can use content marketing to attract, educate, engage, and delight your target audience. We’ve applied what you’ll learn for over a decade,…
How to Copy Account Engagement Assets to Sandbox
As part of the Winter ‘24 release, Account Engagement users gained the ability to copy assets to and from Account Engagement Sandboxes. This allows marketers to test automations and assets…
How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide
Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure…
How to Add Social Media Icons to Your Email Signature [+ Free Resources]
Using social media icons for email signatures is a simple yet effective way to make it easy for your recipients to find and connect with your brand on social media.…
70 AI Prompt Examples for Marketers to Use in 2024
Garbage in, garbage out. While that’s certainly true of coding, that now applies to marketers who want to make the most of AI. I’ve written dozens of iterations of the…
7 Fundamental Account Engagement Concepts for Salesforce Admins
Welcome to the marketing side of Salesforce! As a Salesforce admin, you may occasionally need to assist your marketing team in developing processes or generating reports from data in Salesforce…