Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read. My answer isn't very popular: "Sometimes."…
No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn't quite cut it anymore.…
These are my highlights and key takeaways from Salesforce World Tour D.C. 2024, where the Salesforce community converged to explore the latest in AI, data management, and nonprofit marketing. From…
As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content — the times you post…
If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and myriad Post-it notes stuck around your…
Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Over the past…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m an inclusive marketing consultant and the founder of…
Often, social media and SEO conversations happen separately. Social media is meant to build relationships and engage with your audience, while SEO seems more scientific, with specific keyword analyses to…
An About page is the perfect place to learn the ins and outs of a brand. It tells you their mission, values, journey, and what others think about them. But…
If I were a creator, one of the first channels I’d explore is YouTube affiliate marketing. Think about it: Whether you’re sharing a tutorial or a product review, you can…
