How to Create an Effective Facebook Ads Strategy in 2024
Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. As a chief content curator, I’ve…
Forrester B2B Summit 2024: The Year of Revenue Process Transformation
After being in Austin this month for my ninth consecutive Forrester B2B Summit, I have to say that this is still my favorite B2B industry event. I always feel so…
How to Add Text to A GIF [Tutorial]
As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently that I started looking into creating GIFs. For some reason, I’d always…
Pharmaceutical Advertising: What It Is & Trends To Look Out For in 2024
“Take this pill, and watch your migraine disappear in ten minutes!” How do drug commercials make those miracle cures sound so easy? I used to sell supplements for one fitness…
7 Pieces of Content Your Audience Really Wants to See [New Data]
As a marketer, one of my goals is understanding the different types of content that resonate with my audience. With that in mind, I went over HubSpot’s recent Consumers Trends…
23 Best Free Personality Tests You Can Take Online in 2024
Have you ever wondered why you think and behave the way you do? Or why you seem to clash with certain people while effortlessly connecting with others? The answer may…
How to Whitelist an Email in Gmail, Outlook, Yahoo, and More
Imagine waiting for an important email, never receiving it, and then discovering it in your junk folder months later. It’s probably happened to you, and I know it’s happened to…
The Ultimate New Hire Onboarding Guide That Actually Works
My first time getting hired — a college internship — wasn’t exactly memorable. Honestly, there wasn’t much of a new hire onboarding process at all. Instead, my boss gave me…
Everything You Need To Know About Podcast Advertising and Sponsorships
As a content growth and innovation leader for HubSpot, I know how important it is to find impactful ways to expand your brand’s reach. In my experience, one of the…
20 Free & Paid Small Business Tools for Any Budget
Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a small business, I know it doesn’t always feel productive to…