14 Best Corporate Social Responsibility Examples in 2024 [+Trends]
I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes. Consumers want brands to make a…
7 Google Alternatives for Search
For decades, search engine optimization (SEO) has been a critical component of any modern marketing strategy. But SEO doesn’t just mean Google: To the contrary, there are a number of…
How to Write a Budget Proposal (+ Free Template)
The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal supposed to include?…
How Four Brands Won Gen Z Through Memes, Authenticity, and Community-Building
Building brand awareness isn't just about making noise today — it's about laying the groundwork for generating consistent demand tomorrow. Also, by reaching a broader audience, your brand can target…
The Science Behind Social Shopping: Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows. Korean moisturizer. An acupuncture mat. These are just a few of the objects I've purchased on Instagram over the past couple months – mainly because an influencer told…
How to Level Up as a Marketer in the AI Era (The Right Way)
I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon. The reality is…
650+ Best Instagram Captions for 2024: Good, Cool, Funny & Cute
Like most millennials, I consider myself an Instagram native. I’ve used the platform for both my work and personal life for what feels like a lifetime, and in doing so,…
50 Marketing Buzzwords to Know and Some to Avoid
At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more like dog names than business terms: ROI, ROA, ROAS… 🥲I could even…
How Clickbait Works: The Psychology Behind Clickbait
In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait…
30 Hidden Messages In Logos of Notable Brands
You know those instantly recognizable logos like Nike's swoosh? Even though we’ve all seen them hundreds of times, most people don’t truly grasp the full meaning of these designs. There’s…