The Best AI Recruiting Tools in 2024
Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when…
Why AI Isn’t Replacing Marketers (Or Search Engines) According to Jasper’s Former Head of Enterprise Marketing
If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no more a question…
AI in Content Marketing: How Creators and Marketers are Using It in 2024 [Data]
The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns are also mounting. For one, professionals continue to question AI’s…
Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities…
Six Steps to Acing Your Startup’s Content Strategy
Kris Hughes is a content strategy and storytelling wizard. He: ✍️ Wrote (and sold) blogs before it was cool 👻 Spent years ghostwriting daily social content for clients, from agencies…
Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy
Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give…
The Oops That Proves SEO Basics Still Matter
When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves that technical SEO…
Are Marketers More or Less Productive in the Office? [New Data]
The remote work productivity debate will never end, and frankly, it shouldn't. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity…
Conversion Rate Optimization (CRO): 8 Ways To Get Started
Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason. Bringing visitors to your website is only half the battle —…
The Best AI Tools for Ecommerce & How They’ll Boost Your Business
As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector…