How to Do Meme Marketing, According to Memelord Jason Levin
When most people see memes pop up, they don’t think much about them. “Oh it’s just a stupid meme page,” you might say. “What’s there to think about? What’s the…
What Channels See The Most Social Media ROI? [New Data To Inspire Your Strategy]
To be candid, I have a love-hate relationship with social media. Sometimes, I’m annoyed at how exciting those “likes” can be. At others, I’m ecstatic at the social media advertising…
Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy
I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating…
9 Simple Ways to Write a Good Introduction Sentence
When I started my journey as a freelance writer, I struggled with writing introductions. I’d often find myself diving into the main body of the article and even wrapping up…
60+ Core Company Values That Will Shape Your Culture & Inspire Your Employees
No matter how much I love my job, at the end of the day, it’s still a job. It will and should never replace the things about life that bring…
Product Management vs. Program Management vs. Project Management: Key Differences
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning…
How (& Where) Consumers Discover Products on Social Media [New Data]
Marketing is all about meeting people where they are — and more often than not, they're on social media. For this reason, it's crucial to invest in social product discovery.…
3 Point-of-Need Advertising Opportunities — and How to Tap Into Them
Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities.…
Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled…
5 Dos and Don’ts When Making a SMART Goal [+ Examples]
When I started applying SMART marketing objectives to organize my workflow and then for two teams of 20 people each, my entire perception of success changed. As long as I…