The Best AI Search Engines to Try in 2024
Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is…
How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]
When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. Despite working tirelessly to achieve my goals of…
Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram…
Understanding the Impact of Google Consent Mode For Your Business in 2024
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions…
What is B2B Content Marketing? Your Guide To Reaching New Heights
What is B2B Content Marketing: Your Guide To Reaching New Heights Gazing up at the peak of your marketing goals, does the landscape seem crowded and noisy? Flashy ads might…
Disruptive AI Video Trends that are Transforming Marketing in 2024
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the…
How to Create a Social Media Report [Free Template]
Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this year. I’ve found…
AI Experiment: Hacking HubSpot Chat to Improve the Customer Experience
We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. Key Outcomes: 43%…
When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched…
The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]
Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process. With AI handling many manual tasks, marketers need to understand AI-generated marketing…