What is a Media Kit — and How to Make One That Wows [+Examples]
A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie. Whether you’re a new or tenured brand, media coverage…
14 Best Corporate Social Responsibility Examples in 2024 [+Trends]
I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes. Consumers want brands to make a…
7 Google Alternatives for Search
For decades, search engine optimization (SEO) has been a critical component of any modern marketing strategy. But SEO doesn’t just mean Google: To the contrary, there are a number of…
How to Write a Budget Proposal (+ Free Template)
The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal supposed to include?…
How Four Brands Won Gen Z Through Memes, Authenticity, and Community-Building
Building brand awareness isn't just about making noise today — it's about laying the groundwork for generating consistent demand tomorrow. Also, by reaching a broader audience, your brand can target…
The Science Behind Social Shopping: Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows. Korean moisturizer. An acupuncture mat. These are just a few of the objects I've purchased on Instagram over the past couple months – mainly because an influencer told…
How to Level Up as a Marketer in the AI Era (The Right Way)
I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon. The reality is…
650+ Best Instagram Captions for 2024: Good, Cool, Funny & Cute
Like most millennials, I consider myself an Instagram native. I’ve used the platform for both my work and personal life for what feels like a lifetime, and in doing so,…
50 Marketing Buzzwords to Know and Some to Avoid
At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more like dog names than business terms: ROI, ROA, ROAS… 🥲I could even…
How Clickbait Works: The Psychology Behind Clickbait
In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait…