12 InDesign Templates for InDesign, PowerPoint, and Google Docs [Free Download]
Of all landing page submissions, 55% come from lead magnets, and ebooks are one of the best lead magnets you can offer. You don’t need to be a designer by…
Website Homepage Design: My Favorite 32 Examples to Inspire You
Your website homepage is your company’s first impression for most customers, and first impressions are everything. Your landing page needs to make a killer first impression to encourage potential customers…
The Ultimate Guide to Video Marketing
If you’re looking for a video marketing guide, you’re not alone. Of all businesses, 90% use video marketing as part of their overall digital marketing strategy. And 68% of marketers…
The Ultimate Guide to Storytelling in Marketing & Business
I became a marketer because I love storytelling — a craft that I and many other content strategists treat like an art. Like all art, storytelling requires creativity, vision, skill,…
5 CMO Communication Strategies to Secure CEO Buy-in
As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page as the CEO. In this recent episode of Marketing Against…
The Ultimate Guide to B2B Marketing in 2024 [New Data + Expert Tips]
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. However, the biggest…
Why B2B Marketers Should Care About Content Intelligence
B2B marketing leaders are always seeking new ways to optimize their content marketing strategies—one way to do this? Content Intelligence. But what exactly is Content Intelligence, and how can it…
20 Best Social Media Marketing Courses to Take Online [Free & Paid]
Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau…
14 LinkedIn Banner Examples to Inspire Your Own
Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is worth a…
I Tested 6 AI Tools for Graphic Design, Here Are My Favorites
Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate,…