How to Create an Email Newsletter [+Expert Tips & Checklist]
Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with…
Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with…
In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com,…
The theory that we can only hold a finite number of stable social relationships has long been debated. That number, estimated to be 150 by anthropologist Robin Dunbar, has created…
Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more…
As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1 billion monthly active users and is the most downloaded app…
When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into…
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled…
In the beautiful sunshine and chill vibes of Clearwater Beach, FL, Salesforce community members of all kinds came together recently for Florida Dreamin’. The Dreamin’ events are community-led Salesforce conferences…
Conversion copywriters -- the people who write landing page copy that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately…
Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler…