10 Creative Company Profile Examples to Inspire You [Templates]
As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I…
The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]
To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your customers’ understanding of your products, starting with a…
How To Do Representation in Marketing the Right Way (+ Consumer Perspectives)
Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their…
AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]
If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power…
Making the Most of Electronic Resumes (Pro Tips and Tricks)
I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing…
16 Landing Page Statistics For Businesses in 2023
Are you eager to uncover the latest insights into landing page statistics? Well, you're in for a treat. In July 2023, we surveyed 101 seasoned marketing and advertising experts from…
Must-Have Salesforce Marketing Cloud Extensions, Apps, and Add-Ons
Marketing Cloud Engagement is a great tool and it offers a wide range of functionality and various capabilities. But, as with all software, there are always limitations that leave you…
50 Fun Corporate Team-Building Activities & Outing Ideas Everyone Will Enjoy
If you’re noticing some droopy shoulders around the office or in your Zoom meeting, it’s time to plan a team outing. It’s fun and a great way for team members…
Walmart Wins Black Friday Marketing with Mean Girls Campaign
The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did…
The Social Media Content Calendar Template Every Marketer Needs [Free Template]
Have you been on a time crunch to create social media content? Most of us have, and it’s a stressful position to be in because creating content right before it…