The OGP Framework: HubSpot’s Approach to Driving Focus and Alignment
As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many…
23 of My Favorite Free Marketing Newsletters
Whether you’re in your first marketing job (congrats, btw) or your 15th, you know that there are approximately 43,827 marketing-related newsletters all vying for your email address. Let me rescue…
Marketing Cloud Growth Edition: A Guide to Fit and Engagement Scoring
Personalized marketing can make a significant impact on customer engagement and business growth. According to a recent study, personalized marketing can boost ROI by up to 20%. One of the…
Instagram Productivity Hacks That Actually Work For Me
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Want to succeed on Instagram but struggling to see…
How Video Consumption Is Changing in 2024 [New Research]
Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever. If consumer connection and engagement are your goals, you…
I Tried 5 AI Logo Generators. Here’s My Favorite
Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In this series, I document my experience and let you know…
The Best AI Search Engines to Try in 2024
Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is…
How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]
When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. Despite working tirelessly to achieve my goals of…
Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram…
Understanding the Impact of Google Consent Mode For Your Business in 2024
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions…