Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label.…
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to…
Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your…
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching on Tuesday. After you‘ve answered those, you check your inbox…
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so…
In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year.…
I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or running the…
I was one of those Zillennials who avoided getting started on TikTok for as long as possible. It’s not that I don’t love social media — trust me, I do.…
There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received…
I’ve worked in digital marketing and SEO for over a decade. Five years ago, I committed entirely to SEO. I became really passionate about it and have since shared thousands…
