Share of Voice Tools for Growing Companies
When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to include in board decks but one that rarely…
Free Answer Engine Optimization Tools to Benchmark LLM Visibility
I’ve spent considerable time testing free answer engine optimization tools across dozens of brand audits, and the verdict is clear: you don’t need a five-figure tech stack to get meaningful…
How to do keyword research for AEO (+ Tools)
When I first started auditing content for answer engine visibility, I assumed the keyword research process was roughly the same as traditional SEO — just with a few tweaks. I…
15 Competitor Monitoring Tools Teams Actually Use (2026)
Your competitors are adjusting pricing, launching new ad creative, publishing content that outranks yours, and showing up in AI answers you didn’t know existed — often all in the same…
How we Grow with Agent-first GTM
This is part two of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part three is how we operate as an…
How we Build with AI
This is part one of a three-part series on how HubSpot transformed with AI. Part two covers how we grow with Agent-first GTM. Part three is how we operate as…
How we Operate as an AI-first Company
This is part three of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part two covers how we grow with Agent-first…
6 top answer engine optimization benefits for growth and enterprise marketers
The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As AI-powered search engines like ChatGPT, Google AI Overviews, and Perplexity handle a growing share…
AI visibility score: How to summarize your AI visibility
Your brand’s AI visibility score covers the part of the search landscape that traditional SEO rank tracking can’t see. Tracking it is becoming as essential as monitoring Google rankings —…
How to Optimize Content for ChatGPT: An AI Discovery Guide
A lot is going on in search today. Google still reigns supreme, but the competition and evolution coming from AI alternatives have many marketers wondering how to optimize for ChatGPT.…