Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy. This disconnect…
Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was driving to the airport and saw a billboard for Kim…
In the first few years of business, small companies come up against many different problems. And – you’ve probably guessed it – some are harder than others to overcome. According…
As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came with its own…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In his book The Coming Wave, Mustafa Suleyman predicts…
Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly. But we got…
I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.” While the prophecy sounded oddly sinister (would…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique ability to capture our attention,…
Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in…
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and…
