How to Use the Weighted Average Formula in Excel
If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and…
7 Soft Skills You Need to Achieve Career Growth (+ 3 Extra Skills)
I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program was. Most importantly, it taught me a valuable lesson: soft…
I Reviewed 17 Content Marketing Analytics Tools: Here’s Everything You Need to Know
Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like having a behind-the-scenes guide — they reveal what’s…
How to Run a Content Audit in 2025 (With Tips From Content & SEO Specialists)
It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a content marketer, I rely on…
What is a Mind Map? Exploring a Powerful Tool for Creative Problem Solving
Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for campaigns, collateral, and messaging is…
How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]
I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake ... But when it comes to work-related processes, it's one of my favorite things. Why?…
11 Important Elements to Include in Your Employee Handbook
In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind of place I was…
How I Write Effective SOPs: A Complete Guide [+ Free Template]
In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency where SOPs ensured consistent, high-quality…
The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More
Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folks from Spotify, Liquid…
Designing Web Forms With Impact — My Complete Guide
Like many businesses, I depend on web forms on my website to collect visitor information and to give them an easy way to contact me. They are an invaluable part…