How the Scarcity Principle Can Transform Ecommerce
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount…
I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]
As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog…
Webinar Promotion Tips to Make Sure Nobody Misses Your Next One
Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond just getting attendees to join. Effective webinar promotion can also…
Everything You Need to Know About Landing Page Design
Once a visitor lands on your website, you only have about seven seconds to make a great first impression before the average user decides whether they’re going to stay or…
The HubSpot Sales Blog’s Data-Driven Play That Earned 250k+ Non-Organic Views
The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it's more or less our “main thing” — like almost…
Best A/B Testing Tools: My Top Recommendations for Marketers
No two companies’ customer bases are alike. So, there’s no one-size-fits-all formula for designing an optimal website, crafting the most enticing copy, or building the most effective product. This is…
Content Intelligence: How to Use AI to Power Your Content Strategy
When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was about to take place. In just two years, 74% of…
Is AI-Generated Content Good for SEO?: 300+ Web Strategists Weigh In
AI content SEO” is one of those terms we’ve all Googled at some point since AI became part of our workflow. No doubt it’s great for marketers — it makes…
How to Harness B2B Influencer Marketing to Grow Your Brand
One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see “queen bee” Regina George wearing army pants…
How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]
I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a presence on Facebook, Instagram, and…