Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Let me share something I've had to explain countless times as an…
It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Email marketing isn't dead—it’s evolving. With an average ROI of $36 for…
A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit.…
As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits. If you’re…
If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself…
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side…
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Content calendars, lead-scoring models, and expensive ABM campaigns? They…
With new AI tools, integrations, and use cases coming out almost daily, I know it can be overwhelming to keep up with how AI is changing business. Take DeepSeek R1,…
In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is also a kickboxing champion and MMA fighter — making Jennifer…
