Gated Content: What Marketers Need to Know [+ Examples]
Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and ungated content to successfully…
Customer Experience & Marketing: Why CX Matters More Than Any Other Marketing KPI Right Now
I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and…
How to Use Facebook for Business: 25 Facebook Marketing Tips & Tricks
Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it's prevailed as a powerful marketing outlet — though exactly how to…
AI Agents Today: How Google Gemini, Stream Realtime & Claude are Rewriting Marketing
I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey — but…
Personalization with Marketing Cloud on Core: How to Use Dynamic Content & Expressions
Your messages are doing their job, but are they working it? If your campaigns are feeling a little too copy-paste, a little too “blah,” it might be time for a…
Step-by-Step Guide: Creating Marketing Cloud on Core Form-Triggered Flows with Autoresponder Emails
Marketing Cloud on Core (aka Growth and Advanced Edition) offers simple out-of-the-box form-triggered flows that are great for lead generation and straightforward scenarios, but today we’re going to dive into…
29 of My Favorite Visual Content Creation Tools
Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like…
How Customer Journey SEO Turns Clicks Into Conversions
Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search engine. With online searches dominating as the starting point of…
The HubSpot Blog’s TikTok Marketing Report: Insights from 1,000+ Social Media Marketers
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And…
The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing
2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others much more useful. What stood out to me were the…