Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of…
It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about how bangin’ your pot…
As a marketer, you’re eager to use AI for better segmentation, smarter campaigns, or generative content. But a huge piece that can’t be ignored when you’re getting started with AI…
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest punch…
Your AI Conversation Layer for Modern Marketing Written by Dev Ganesan, CEO and President of PathFactory In today’s GenAI-powered landscape, buyers expect immediacy, intelligence, and personalization in every digital interaction.…
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like…
By Andy Crestodina Where there’s traffic, there’s hope. Because every visit is a chance for something good to happen. That’s why increasing website traffic is the first goal of most…
Since hosting MarDreamin’ in person this year, we’ve gotten a lot of questions about if the virtual experience is still happening. The answer: Yes, but not like you remember. We’re…
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort.…
Discover how PathFactory’s enhanced ChatFactory Buyer Agent delivers superior buyer experiences through advanced AI context engineering. Written by: Srinivasan Margabandhu, Executive Director, AI Research This year marks a pivotal period…
